​Effective Knowledge Management (KM) is very important for an organization, especially for a service organization who has customer support to answer phone calls and chats. KM drives performance and innovation. It can help companies solve critical problems.

Here are 10 tips to optimize knowledge management in your organization.

1. Agile KM helps to stay focused and deliver quick results. Agile methods can contribute to KM in a number of ways. Pilot projects is very good way to test KM initiatives, its direction, and assumptions. KM challenges today include keeping up with operational tempo, adjusting to or creating new behavior and evolving new metrics. Agile KM helps an organization develop new possibilities, new mindsets and new capabilities.

KM is a long-term journey but you also need to show quick results. An example of a quick result could be after action review (AAR) methods as an example of a quick win. Agile KM helps an organization develop new possibilities, new mindsets and new capabilities.

2. Tie knowledge to learning. It is not enough to promote a knowledge sharing culture. You also need to promote a learning culture. KM metrics will also have to evolve and cover a range of activities and impacts, such as user adoption, knowledge sharing, user benefits and customer satisfaction. Different kinds of learning tools and channels can be explored. Gamification, rewarding system, rap songs about KM features would be very helpful.

3. Map the different types of leaderships and narratives. This will create a clear picture of what you currently have in your KM program and what you are missing.

4. Build bridges between KM, big data, and data analytics. KM and data analytics are connected. In consumer, corporate, and industrial work place contexts, analytics can yield useful insights, if the right questions are asked, and that is where KM can help.

5. KM education and industry need to be tied together. KM education helps KM practitioners to stay on the top of global trends and findings, and industry best practices.

6. Let people express themselves in their own creative ways. While much in knowledge capture and communication tends to focus on the typed or written word, people also express themselves in multiple other ways. KM visioning exercises have shown new insights when people express themselves through doodles, drawings, figures, PostIts, flip charts, cards, audio, video, and even skits.

7. Ensure knowledge succession. Knowledge must succeed and be sustainable. Organizations need to focus not just on creating knowledge but also on its implications and immediate actions. Innovation is at the intersection of local knowledge, organizational knowledge, academic knowledge and stakeholder knowledge. Aligned conversations help companies keep the focus on strategic knowledge in the long run.

8. Explore weak ties and strong ties. Organizations certainly must share knowledge and build on collaboration but they also need to master a number of other factors. For example, there are advantages as well as challenges to virtual teams: geographic dispersion (but lack of shared context), online reach (but less richness), structural dynamism (but less organization) and national diversity (but also culture clash). Weak ties give access to novel knowledge and information, but it is the strong tie that will lead to transfer of the innovative idea.

9. Inter-organizational KM must lead to co-creation. Mature KM practitioners are extending their initiatives across organizational boundaries to share knowledge between organizations. But that should extend beyond sharing and cooperation to collaboration and co-creation. Co-creation is usually with a smaller group than in crowdsourcing and includes active involvement of customers.

10. Focus on formal as well as informal knowledge sharing activities. Focus not just on knowledge assets in the “forefront” (e.g. documents) or in the “background (e-mails, PostIts) but also “out of sight” (stories), and online discussion. Acknowledge and identify backroom knowledge sharing in informal clusters. There also needs to be a healthy attitude toward learning from failure.

Future KM trends include a continuing emphasis on collaboration, alignment with business strategy, blend with analytics, and rise of the multigenerational workforce.

Galaxy Consulting has over 20 years experience in Knowledge Management. Contact us today for a free consultation.

Knowledge Management (KM) main goal is to improve the internal processes of the organization so that it operates better, faster, cheaper, safer or cleaner.

It is important to create KM strategy. KM strategy is about ensuring that KM processes are as good as they can be throughout the organization.

Regardless of what industry your organization operates in, it is likely that you are concerned about operational efficiency and effectiveness, which means that operational excellence is a cornerstone of your KM strategy.

The KM strategy should include development and deployment of continually improving KM practices, process innovation, the use of communities of practice and knowledge base, and standardization of process wherever possible.

In a customer service organizations, KM aims to improve the delivery of knowledge to the customers and the people who work with the customers on a day-to-day basis so that customer relationships are maintained, service levels are high and sales volumes are increased.

In a not-for-profit or non-governmental organization, your customers are the beneficiaries of your KM programs. Similar ideas apply in this circumstance as in a for-profit organization.

The crucial knowledge of an organization is that of the products or services that the organization offers, as well as knowledge about the customers themselves, the market, competitors and other participants in the sector. The majority of this knowledge will be internal with some external knowledge (knowledge from outside the organization) which is needed to fully understand the client, the market/environment, the competitors, etc.

Your KM strategy should include the creation of a reliable knowledge base of products or services for use by your sales force, your service force or your call center or your employees, allied with close attention to customer relationship management (CRM).

There may also be elements of your strategy focused on the processes of selling and bidding, as even the best product or service will not make money if you can’t sell it. If your organization is in the service sector or is largely concerned with marketing and selling, customer knowledge is likely to be the cornerstone of your KM strategy.

Customer knowledge also applies to internal customers, for example, the IT department’s help desk for internal use. The help desk will need to be able to address employee technology issues based on what services and equipment an employee is using. There is less focus on sales and marketing in working with internal customer knowledge, but the other issues and concerns exist in this case also.

An innovation focus for KM involves the creation of new knowledge in order to create new products and services. The crucial knowledge is knowledge of the technology and of the marketplace. Much of this knowledge will be external, which is what primarily differentiates an innovation strategy from other KM strategies.

The strategy should include knowledge-creating activities such as business-driven action learning, think tanks, deep dives and other creativity processes, as well as knowledge-gathering activities such as technology watch and market research.

There may also be elements of your strategy focused on reducing the cycle time for new products, as even the best product will not make money if takes too long to get it to the market. If your company is in the high-tech, bio-tech or pharmaceutical sectors, or any other sector with a focus on research and development and/or new products, then innovation is likely to be the cornerstone of your KM strategy.

A growth and change focus for KM involves replicating existing success in new markets or with new staff. It is critical to identify lessons learned and successful practices, so that good practices can be duplicated and mistakes learned from, and to transfer existing knowledge to new staff.

New staff needs to be integrated efficiently and effectively with adequate training and knowledge transfer so that they become valuable members of the team as quickly as possible. Regardless of what industry you are in, growth and dealing with changing market and organization conditions are often considerations in your KM strategy.

Strategic Focus

In reality, companies may have elements of all four focus areas. They may be concerned about operating their companies efficiently, while also developing customer knowledge and retaining a focus on creating new products.

However, the KM strategy should primarily address the most important of these four. Don’t spread yourself too thin; don’t try to do everything all at once. Instead, pick the most important driver, and devote your attention to developing an effective KM solution that addresses this focus area.

Doers vs. makers vs. sellers

Some companies do things, some make things, and some sell things. Different organizational focus, different approach to KM. The doers are concerned with operational efficiency, the makers are concerned either with operational efficiency or product innovation (depending on the product and the market they are in), and the sellers are concerned with customer knowledge.

Most organizations are a mix of doing and making, and all sell something, but the point is that depending on the market you are in and the type of product or service you have, you will have a different focus to your KM strategy. One of the main differences in KM strategies is the amount of attention placed on practice knowledge vs. product knowledge.

If an organization does things, its KM approach is all about the development and improvement of practice. The strategy would be to develop policies and procedures, develop communities of practice, and focus on operational excellence and continual practice improvement.

The same is true for the professional services sector and the oil and gas sector. In the case of the oil companies, selling the product requires little knowledge about oil (except for those few specialists concerned with selling crude oil to refineries), and the main focus for KM is on practice improvement. The KM framework involves communities of practice, best practices, practice owners, and practice improvement.

A typical product-based maker organization would be an aircraft or car manufacturer. They make things. Their KM approach is all about the development and improvement of product. They develop product guidelines for their engineers, their sales staff and their service staff. For example, Electronic Book of Knowledge would be a wonderful source to contain information about automobile components, Tech Clubs would be communities of practice.

In a maker organization, the experts are more likely to be experts on a product than on a practice area. With the more complex products, where design knowledge is critical, KM can become knowledge-based engineering, with design rationale embedded into CAD files and other design products.

If an organization is focused primarily on product learning, much of which learning is shared with the product manufacturer. For a product-based organization, the entire focus is on knowledge of product and product improvement.

The danger in KM comes when you try to impose a solution where it doesn’t apply. For example, imposing a maker KM solution onto a doer business, or an operational excellence KM solution onto an innovation business. This is why the best practice is to choose one area of focus for your KM strategy, and work with the parts of the business where that focus area is important.

Workforce demographics

Another factor that can influence your KM strategy is the demographic composition of your workforce. In a Western engineering-based organization, for example, the economy is static, and the population growth is stable. The workforce is largely made up of baby boomers. A large proportion of the workforce is over 50, with many staff approaching retirement. Within a company, very high levels of knowledge are dispersed around the organization, scattered around many teams and locations.

Communities of practice are important in a situation like this, so that employees can ask each other for advice, and receive advice from anywhere. Experienced staff collaborate with each other to create new knowledge out of their shared expertise. The biggest risk to many in an engineering-based organizations is knowledge loss, as so many of the workforce will retire soon.

In a Far Eastern engineering-based organization, the economy is growing, the population is growing, there is a hunger for prosperity, and engineering is also a growth area. The workforce is predominantly young with many of them employed less than two years in the company. There are only very few real experts and a host of inexperienced staff.

Experience is a rare commodity, and is centralized within the company, retained within the centers of excellence and the small expert groups. Here the issue is not collaboration, but rapid integration and enhanced training. The risk is not retention of knowledge, it is deployment of knowledge.

These two demographic profiles would lead you to take two different approaches to your KM strategy. It is possible to combine the demographic view with the focus areas described previously.

Create your KM strategy based on a combination of the four focus areas and the two demographic types, with the addition of another demographic type, a balanced workforce with a good spread of young and experienced staff.
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Galaxy Consulting has over 17 years experience creating and implementing KM strategy. Please contact us for a free consultation!

Many of us have grown accustomed to referring to our work email accounts to find that bit of information that we received from one colleague or another. Now you discover you need that information quickly to finish a project.

Where is it? If you have faced this similar situation, it means that the amount of data and its applications have grown more complex. It also likely means that you and your organization are too loosely exchanging important information and have lazy knowledge management practices in place. This is not meant to be insulting, of course. It is simply a way to understand how to improve the process.

As mentioned in previous blog posts, big data has come to encapsulate the work we do now. Wouldn’t it be great if we had a place to cleanly and robustly organize all of the information that we come across. Well, content and knowledge management policies and programs will help you to achieve this. Read on to learn how.

Where is knowledge?

Knowledge is everywhere. In your business or organization, it is likely fostered through learning and growing and experiencing the flow of the market and the culture. Each member, employee, manager, stakeholder and so forth has a different level of that experience, giving each of them unique knowledge. That knowledge is usually transferred through the relationships among staff via verbal exchange and electronic (email, memos, research notes, etc.) and hard (paper documents) means.

This is where our knowledge lives. But as it lives in the minds of the personnel and in fragmented pieces in various formats, how easily are organizations able to attain that knowledge and deploy it efficiently to achieve goals? It must be converted, therefore, into unified content and implemented with policies, procedures and strategies. So how do we do this?

Identify knowledge and outline a plan for documentation

Now that we know where our knowledge lives, we must formulate some type of plan to extract this information. At each layer, the process may be different. It might depend on your industry, your culture and things of this nature. In any case, the main point is to identify the information, record it and put it somewhere, preferably into a centralized system that makes use of taxonomy (see blog posts on taxonomy).

At some stage, this may require you to hire a technical writer or some other documentation specialist that can interview subject matter experts in your organization to get the detailed information that will serve as your organizations knowledge base. This person can identify with processes, components, procedures, policies, records, archived data, intellectual property, financial data, secure data and a broad range of other information that must live in an environment where the appropriate members or users can access it later.

In terms of legal matters or legal information, many regulations have information handling requirements that are rigid and may require that you have certain pieces of critical information readily available to audit. Knowledge management and content management are more important in this scenario than ever. Information audits can be done to sift through organizations’ data including email, memos and other documents to make sense and make use of them.

This process of making an audit of information and knowledge is an important first step, but the next step is just as important. You must now organize the information that you have so that it can be easily found by the right people.

Centralizing your converted knowledge and content

Documents stored as files in a simple network drive will no longer suffice as the volume and complexity increases. It is also a security problem. In the cloud environment, there are backups and options to monitor and distribute storage and speed. This makes converting knowledge into content easier when a content management system is deployed to quickly and efficiently handle all of that incoming information.

The type of content management system your organization will or should deploy depends very much on how the information will be used. It might turn out that you don’t use just one CMS. You might end up using multiple CMS options or configurations for different types of content or information. Of course sensitive information and information meant for the public should be handled differently and therefore should be managed differently.

Popular newsfeed or blog platforms include Drupal and Joomla. Oracle handles various IT and other types of content systems. There are systems like SharePoint that help users collaborate on word processing, spreadsheets, charts, presentations and other kinds of documents. There are hubs where users can go to find or share information with other colleagues within the company or organization.

Of course it is always important to take some time to think about security and access privileges and develop information handling policies and procedures within the company.

Make content searchable and organized

After the information has been properly disseminated and you found the right vendor to store and manage that content, you can begin the critical process of organizing it. Usually, within a content management system, we talk about taxonomy. Taxonomy is the process of categorizing or “tagging” content to make it searchable and displayed properly in results or views for the user. Tagging content within a content management system is an integral part of enabling the user, whoever that might be, to quickly locate bits and pieces or entire batches or wholes of information quickly and efficiently.

You must ultimately decide how to organize content in terms of how it will be used. Web content for the public, for example, may need to be audited for its SEO quality (how easily can it be found by search engines like Google, Bing, Yahoo, AOL, etc.). Your internal search systems, glossaries, thesauruses, style guides, policies, manuals and so forth will only be as good as their databases and program functionality as defined by the organization. Try to audit these systems for usability and continually try to improve the way information, both simple and complex, should be handled by internal systems.

Due to falling costs, high-availability data connections, smart mobile devices, and the growth of cloud computing, knowledge management and enterprise collaboration are undergoing something of a rebirth. Most enterprise collaboration remains centered on documents. There is an opportunity to extend beyond document-centric tasks to other collaborative, linear, process-oriented work. Simple to use video instant messaging (VIM) technology may be very useful in this much needed shift.

Today, most companies use video for:

• team conferencing;
• customer interaction/service support;
• pre-recorded-corporate communications;
• an alternative to text for training/education.

Beyond those areas, VIM functionality is just starting to arrive to companies. There are different opinions about VIM. like it and feel it helps to create a better "human connection," and others don't like it and claim that it invades their privacy. In fact, the most common arguments in favor of and against the use of video are surprisingly similar to one another and suggest a cultural split that can be difficult to bridge or even manage.

Video instant messaging, as its name makes clear, is potentially the most invasive use of video in companies. For example, it can be images of unexpected video calls on an active laptop coming from an angry boss, with the recipient of the call being unprepared. One-to one, face-to-face discussions are the most optimal use of such real-time technology. There are valuable ways of using the technology.

What is Video Conferencing

Video conferencing is when multiple people, typically four or more, in more than one geographic location use audio and video technology to connect via a virtual conference room environment to conduct a pre-arranged meeting.

Web conferencing (or webinar) is where multiple users watch a single remote screen; this method is typically used for one-to-many presentations.

Video instant messaging (VIM) is distinct from the other two in that the interactions are typically one-to-one and are also most typically not pre-arranged, but rather ad hoc.

Opportunities

VIM is not particularly new, but its use (and misuse) has until recently been largely confined to the consumer world. Some knowledge management vendors such as Citrix, TIBCO and Teambox are adding VIM to their product suites because VIM functionality is particularly relevant in the mobile era: almost all handheld devices contain cameras. This is key to understanding the value of VIM, since it's not so much the video as the mobile camera that has much potential.

Future use cases for VIM technology in knowledge management will be situations where a physical object or environment needs to be collaboratively viewed. For example, in a service situation, a technician is looking at a complex wiring structure and using a mobile device to stream video of the situation to a remote expert, enabling them to share visuals to resolve the situation. Similarly, designers and creative people can discuss and view samples and compare options in real time. In situations like these, the ability to share a clear real-time moving image of the in real environment via a handheld device can be invaluable and a highly efficient use of collaboration technology.

Pros and Cons of Using Video
Pros

• Seeing the other attendees builds a deeper connection.
• It reduces travel costs and time on the road.
• Meetings can be recorded.
• Processes can be more efficient.
• Collaboration can be enhanced.

Cons

• People are self-conscious on camera.
• Audio/video quality varies.
• A poor or lost connection means no conference at all.
• It is not as good as face-to-face meetings.
• Signal delays can ruin the meeting.

New Horizons

For traditional users, there is a somewhat parallel use case in that they often want to share a document, drawing or whiteboard in real time with a colleague. It is about seeing the same thing and collaborating on it. VIM can have a valuable role in supporting collaborative processes in areas like law enforcement, healthcare, and engineering. The established use for video are users who create a lot of text-based communications and need to occasionally see one another from their home offices.

Moving from a fixed camera position to a fully mobile situation opens the technology to many more uses. Video stream can be used for all the key management and productivity functions, such as calendaring, expertise location, file access edit and view, knowledge sharing, and team and project management.

Three Priority Objectives

On a more tactical level, it will be important to use these objectives in VIM use.

First, focus on tying collaboration and knowledge sharing back to clearly defined business processes that involve human interaction. Take existing technology and configure it to meet your organization needs, and also use VIM to engage with work objects and environments, rather than simply using it as a face-to-face conversation tool.

In an organization situations, communication can't simply stop if someone hangs up. Whether with video or text or voice, the trail needs to be kept traceable, and the files and data created should be contextualized and made relevant. Documents need to be retained intact until a decision has been made to remove or destroy them, depending on governance, housekeeping and compliance requirements. This option should be available for video and other forms of interaction. Information lifecycle needs to be considered.

Third, if VIM is to be used for collaboration, then still-image functionality that freezes and captures views in HD should be provided within the VIM frame. This enables a detailed visual examination of a specific point in time, and also creates a file of record. Shifting between moving and still images in a collaborative engagement, allowing a free-flowing interaction and the capture of specific elements, would be of great value to many industry and process-specific collaborative situations.

Future

VIM has a key role to play in taking enterprise collaboration to the next level. This role is not so much about being able to see the face of the other person as it is about viewing and capturing in real time what the other party is seeing.Refining the use cases and collaborative process that leverage VIM will take some effort. Over time, VIM will prove to be a value in the growth of enterprise collaboration. It will be especially useful for industries such as healthcare, law enforcement, engineering, and maintenance. Enterprise collaboration tools and suites already have many of the key pieces of the puzzle; now they need to put them together into a coherent, practical whole.